CategoryWeb Design

5 Significant Features That Every Ecommerce Website Must Own

An ecommerce website design plays a pivotal role in transforming the way your business performs. A lucrative design is capable of converting your visitors into customers and that is why you must ensure that you are leaving no stones unturned in creating an attractive website.
While designing one must remember that every website is unique in its own way. In their endeavour to stand out, designers make use of the latest trends and imbibe exclusive features like product previews from 360-degree, animation, dynamic search of products and advanced filtering.
Nevertheless, trends are not enough to guarantee a pleasant user experience or greater conversion rates. There are certain trends that can assist in making the ecommerce sites efficient and competitive.
Here an attempt is made to bring forth such features that can help your business grab eyeballs and appreciation online and generate more sales within a limited period of time.

• A Simple, Clean and Modern Design – The first impression is in most cases the last one and in case of your website, it is the first chance that you get to commence your sales process with the consumer. No matter what products you are selling, their essence must be felt without effort. The components must be able to match the corporate style and identity of your site. That is why element customization must be done well.

• Effortless Usage – Simplicity is that goal for any worthy design and for achieving that elegance does not need to be compromised. Studies reveal that more than 75 percent of the consumers place effortless usability as the most vital component while purchasing online. That is why you should emphasise on improving the user experience by providing filters, shopping categories and comparison abilities. Take into account the FAQ information and customer reviews to make things easier and help the buyers decide faster. Thus, you can make sure that the purchasing experience is not a troublesome exercise but a source of sheer delight for the customers.

• Include Detailed Yet Concise Product Information -Visitors must know what they are purchasing from you. So they won’t buy the product if the product information is not provided in a clear and comprehensive manner. That is why you must ensure that all the vital features of the product are presented. But one thing that you need to take care of in this regard is that the users should not have to wade through the paragraphs for discovering the features. You should put the most vital features and then follow them with any added information that relates to the specifics of the products. Just a decent sized product picture and relevant information are sufficient in this case. Overdoing will not help you in customer retention too.

• Mobile-friendly Website – It has been declared by Google that every site must have a version that is mobile-friendly or it will suffer the consequences of poor SEO. What’s more, these days one in every three or four purchases that are accomplished online are executed through mobile. The content of responsive sites automatically adapts to any device that is used for accessing and thus, makes shopping an enjoyable experience for the customers.

• Offer an Easy Checkout Process – One thing that is almost essential without which no ecommerce businesses can thrive happen to be an easy checkout process. Customers do not usually prefer the checkout process to extend over a couple of pages. But that is not possible always. So you can take all the valuable information like the billing and mailing details, shipping option and credit card number all on one page just after the page of order confirmation. Anything else in this regard can make the visitors irritated and leave for another shop. Or they may complete their purchase but will not return the next time they need anything.

The above are some of the essential features that every ecommerce businesses must own to attract more visitors, convert them to customers and retain them in the long run.

The author is a competent and experienced digital marketing professional and has worked extensively in the most efficient and reputed company of Web design in San Francisco. He is also a passionate reader and eminent blogger who has written and published quality and helpful blogs on a huge and diverse range of topics including digital marketing, web designing, the dental care domain, the retail industry and so on to help the readers get the relevant information that they are looking for.


Guarantee Better Conversion Results By Properly Developing Landing Pages

More traffic? Not the solution.

There was a period of my life where all I thought about was finding more methods to bring more traffic to my website. I already had traffic, and fact is I was not paying attention to it. All I had in my mind was: ‘if I get more traffic I will make more money’. After a lot of research, I found some information regarding the importance of landing pages. After analyzing and studying the information thoroughly, I learned my lesson. I jumped immediately to my landing page and apply the information I learned. I have to tell you: I was very angry with myself. I had the need to solve the problem, so I did even more research on how to design landing pages properly. The idea was to improve it so I can get better conversions. Let me tell you, it worked. Today, I’m going to share with you what I learned, so you can apply the advice to your landing page and get better conversions:

Fatal mistakes that you can and should avoid:

1) Be very clear.

When you insert a lot of links on your sales page, potential clients get confused. Fact is, it can really leave them very disorganized. What you are doing with this, is that you’re giving them too many choices, and that’s not what you need, what you need is to give them only one choice.

2) Design Disaster.

Have you heard that the first impression is what counts? Well, it’s true. It doesn’t matter if it’s on the internet or in the real world. Actually, in the internet visitor can get that first impression even faster, in less than a second. Think about it, that’s not too much time to woo them right? This is why you have to avoid using what is known as overly colorful choices of design on your website, this will only distract and even damaging your possible client.

3) Reputation.

If your business is new and you are building your brand, you need to start earning the trust of your visitors. This, if you want to establish a business relationship with them. Using testimonials from recognized people is a very excellent method to build this reputation to your company.

4) Information Overload.

Please don’t squeeze a lot of information in your landing page. I mean, yes it’s good to provide as much detail to you possible clients about the product or service you’re offering, but there’s a limit. Those huge boring wall of text end in nothing but in failure, so please avoid that. Visitors tend to be turned off when there’s too much to read. They’ll think at least half of what you wrote on the landing page is bullshit, thus they will just leave your site.

5) Form Filling.

Sometimes it’s OK to gather additional information from visitors by using forms, but there’s a limit. You can really tell when a form has too many fields to fill. The limit is when the user has to scroll down to continue filling the form. Visitors don’t like this, it actually bores them, so please be very precise when requesting information, don’t request more of what you really need.


Stereotypes About Website Design That Aren’t Always True

Technologies are becomes more advanced and businesses goes to live on technologies. Many clients who are not aware of website design technologies but heard so many things about websites and their technologies used to develop. Because of heard things, they collect some knowledge about website design they made some perceptions or stereotypes which is not true at all. It’s a matter of facts that People who does not belongs to the community whatever it is have made some Stereotypes based on facts that is irrelevant and most of them is false. While few things they saw or listen may be correct at that time in some specific conditions.

Here we list out some most common stereotypes really encountered with our customers and from people around us:

• A Website designer is a Programmer – It is the most common stereotypes of people from our surroundings they think that website designer is a good programmer. Many students are also confused they thought to be a website designer or a developer need to be a good programmer which is not true. Here, I want to clear that, a website designer have some primary knowledge of programming so that they can enable to get through with database in backend.

• Expensive = Good – Generally perceptions about website designer is if service cost is expensive then work would be good and more qualified or they cost cheaper than they are not good or not skilled but it is not true completely. A talented and qualified web developer may be charged low but produce an outstanding work. Here, prediction of quality work is depend on the rated charged by web developer means customer thought that more you pay, the best work we get. But remember neither expensive is good nor cheaper is less skilled so, choose wisely on their past working experience.

• Lack of Social Skills – The fact is web designers are get involved in work much deeper so that they have not time to take care of his appearance and to talk with others. Because of work they loved to live alone and this will lead them to introvert personality and their appearance would be disappointing others wearing jeans, t-shirts, messy hair and spectacles. However, we live in the world where your appearance says a lot to others, web designers need to careful about his image.

• Male Designers are better – Female web designers are not considered as good as male web designers. The concepts behind that is they are always tend to keep away from machines and also we thought that females are not capable in grasp the technologies as fast as males. But, with the time female web designers are also leaving their footprint to the industry as a one of the best web designer but still they are few in counting. Personally I barely saw a woman in the web design industry while I worked in three different companies.


Latest Web Designing Trends

The lives of today’s generation have become mobile-friendly. The designing trends related to the web and its services are adopted by most of the people to make their business successful and developed. People have started following these trends so that they can get the high-quality websites that make sense for your business.

Today’s technologies like machine learning, virtual reality or voice user interfaces have become the mainstream medium for most of the people using and working on websites. There are various trends that need to be followed for each and every website owner, some of them are mentioned below:

• Expressive typography – The web designers prefer releasing their creativity in typography. When a designer inserts more good images, the website started slowing down. So, it is important to use typography instead of high-resolution pictures to make website effective and attractive. It results in better search rankings and user experience.

• Internet of things – For the connection of various technological devices to the internet, IoT is the best thing to apply for. The interfaces of IoT allow the user to interact with smart devices. It includes complex backend, but when the professional follow this trend, it can become easy to use interface.

• Virtual Reality Video – With the increasing age of technology, the trend of videos for Professional Web Design are also increasing. This will allow seeing faces of different products and services used by the user every day. Also, there is a great increase in the number of applications that are using videos for their promotion and business purpose. This trend has reached to the immersive place in the world of business.

• Machine learning – Bots plays an important role in the improvement of artificial intelligence and machine learning. It makes use of location data and analyzes ads, events and information of the user. It also helps in identifying what exactly customer is looking for. This is known as customer service that is continuously becoming efficient and faster with time.

• Flat design – In a website, flat design plays an important and vital role in increasing its attractiveness. For getting better mobile performances, developers and Web Designing Companies prefer creating simple and clean websites. As the website with heavy images results in creating load and frustration to the user or the website itself. Flat design refers to usability and minimalism, where a user could only get focused and important content or information on your website.


A Guide to Breaking Out in Website Designing

Website designing is a large market to break out in. With the digital age well upon us, it seems like ever person left right and centre is trying to get a break when it comes to technology. There is always someone trying to outdo another, which makes the competition a very large and very difficult thing to overcome. Luckily, you have these tips to follow, ensuring you’re on-par with the competition and in some cases, get you noticed by the bigger fish in the designing pond and start your website design path today.

1. Keep it simple – Colours and flashy logos can be enjoyable, but after a while it can become an eyesore for frequent viewers of your site. This could eventually deter others from visiting and eventually avoid your site altogether. In some cases, having a sleek design can pay off, but ultimately if your visitors can not accomplish what they wish to do due to your design, then it hinders more than helping your goal of becoming a website designing king.

2. Consistency is key – As well as keeping your site simple, you need to keep it simple all the way through the site. You can’t simply have one page being flashy and bright, with the next page being dark and bland, otherwise you will leave visitors wondering if they’re still on the same website, causing confusion. That’s not to say that every page on your site needs to have the same layout, but instead you should create different layouts for specific pages, all the while keeping the same colour schemes for your design, which is what most website designing entrepreneurs go for.

3. Keep mobile friendly – As stated in a previous number of articles, it is absolutely essential to keep all your websites mobile friendly. An extremely large portion of website browsing is done through handheld devices such as tablets and smartphones, showing that it is important to keep your site optimised for mobile viewing. Optimising for mobile viewing, in most cases, will result in a more responsive website design when it comes to desktop viewing, making for a smoother website look.

4. Communicate quickly – In a world that is extremely fast-paced, the internet is to exception to this golden rule. When visiting a website, people typically want their information fast, and if they need to invest too much time, will most likely leave the page as soon as they clicked the link that bought them to it. It is recommended to make your information quick, simple and easy to read and digest for viewers, boosting efficiency and creating more traffic.

5. Include images – We all know the age old saying; “one picture speaks a thousand words.” And this saying also applies to designing a website. Choosing the right layout and photo’s can really help click with the target audience, and help with recommendations and referrals to other visitors. It should also be noted that not only images should be used, but also info-graphics, video’s and animations. If you are not invested into a stock image subscription, it may help to invest into one. If you are also proficient with Adobe Photoshop and other related applications, it can also be helpful to design your own photo’s to avoid copyright issues.


Preventing Website Stagnation and Stay Ahead of the Competition

You’ve created a great website, incorporating all your knowledge in the content and website traffic is booming. You’re a success and all the hard work you’ve done is now, seeming all worth it.

You leave your creation to continue its success but then… stagnation! You notice your website;

  • Stops receiving revisiting customers
  • Becomes reliant on new visitors to approach you
  • Starts lowering in search engine rankings
  • Had the perfect content and now it just doesn’t seem to be doing the trick

This is when you need to upgrade your website and we’re going to highlight changes you need to notice early and then contact web design experts to get your website back to where it deserves to be.

Search Engine’s algorithm changes

Algorithm changes are the most difficult to notice, search engine publishments are not advertised anywhere and they include subtle changes regarding their algorithm for ranking on keywords. As a consequence, your previous Search Engine Optimisation (SEO) plan may not conform and require a change, update or tweak to perform better. Look at your website, do the structure and layout require changing to conform to changes imposed by a search engine? Yes? Then it’s time to speak to an expert who can make your website SEO friendly.

Slow loading

One of the factors within a search engine’s algorithm is website speed, a slow load speed can be a sign of overloaded or incorrectly formatted content. Web designers are able to re-format content and designs for the page to load at optimal speed. Not only will a low site speed affect your SEO but research1 has seen that longer load times for visitors coincides with increased bounce rates (more detail provided below) and look towards a potential competitor.

Security

The longer a website has existed without platform updates and implementation of security features, the more it will have become vulnerable to security risks. “Hackers” find holes or gateways through security settings in specific types of websites and unfortunately these holes are exploited to access customer and financial details. You need to ensure your website is secure, as this will be important to any visitor to your site, especially if they are performing electronic transactions through your website.

Mobile friendly

Search engine publishments have highlighted that websites must be mobile friendly to rank higher, due to the ever-increasing reliance to search whilst on the move. It is essential that your website is user-friendly on mobiles whilst also having optimal site speed. Web designers utilise tools to produce a mobile friendly responsive design for mobile users and maintain your search engine ranking.

High bounce rate

Can you see that the volume of visitors is consistent however engagement with your content is significantly decreasing? Then it’s time for an update across all your website’s features, you need to look at the content, design and structure to identify possibilities for new and interesting content and the presentation of that content to new and returning customers.

Not capturing sales leads

Any site providing a product or service will have a reliance on new sales leads being captured through their website. You must then identify why this has occurred, such as; old content, difficult user-experience or a lack of progression in marketing the products/services. Look at what features you need to enhance your website and make sure you act quick.


Professional Web Designers

Reasons to Engage Professional Web Designers for Success in Business:

Having recognized the benefits of digitization of business, every organization looks to being visible and having an impressive presence on the Wide World Web. This not only is accessible across national boundaries and borders, but it also ensures a highly vibrant global clientele. One of the most important factors that contribute to such visibility is having a website that reflects the business, attracts visitors, converts the visitors to prospective customers and most importantly ensures that the prospective customers become ‘repeat’ customers. To achieve this level in business, it is essential that Professional web designers be given the responsibility of creating a website that promotes business growth.

There are many reasons why engaging the services of the web designer is beneficial and some of those reasons include:

The business is reflected by a highly responsive, automated and interactive website which has a higher potential to attract customers.

The professional designers are more likely to be familiar with the latest, state -of -the -art technologies that go into the making of an impressive and user-friendly website.

On engaging the services of the web designer or a web designing company, the website is likely to be updated regularly, which would include the latest information regarding the organization, the business, and related information.

New ideas and concepts are included on the website, making it extremely modern and contemporary. This attracts the viewer to spend some more time on the website, thereby providing the opportunity to convert the visitor into a prospective customer.

Designers are basically artistic in nature and hence, their aesthetic skills come to the fore when creating a website. Their color combinations, graphics, and the other imagery do wonders to the visitors to attract them. Therefore, by engaging the services of the web designers, there is an assurance that the website that is created is a boon to the organization and its business.

Website designers apart from being aesthetically inclined also possess an in-depth knowledge of technology and are highly computer savvy, as they are trained for it. Therefore, the organization is ensured that an extremely user-friendly interface is in place as well as it has just the right material that does not clutter the pages, nor makes it jarring for the viewers.

Factors to look for when engaging the web designer:

When engaging the services of the web designer, there are some factors that make the entire process of engaging their services in achieving the results of their services worthwhile.

Firstly, the qualification and experience of the designer engaged to create a website is important. It is through experience that the designer becomes aware of the pros and cons of various technologies, compatibility of the technology with the different kinds of interfaces and the languages that can be used.

Secondly, knowledge and skill are important factors too, as the web designer is better equipped to offer suggestions and ideas to enhance the quality and the look of the website. Apart from the physicality of the website, the web designer would be able to offer suggestions on the technological aspects of the website, the various pages of the website and the user-friendliness of the website.

Therefore, by engaging the services of the designer for the website creation, every organization is assured of a surge in their business towards success and profitability. If you are looking for that kind of development and progress in your business, browse through these pages to know more about our web designers and the superior quality work that we do. Call us to be effectively visible on the internet! Our Contact Us page provides all the details.


Do’s And Don’ts Of Web Designing

Website designing is a tricky yet important subject that works as the backbone of your business. And one needs to be very careful and attentive while designing and developing the same, as the reputation of your brand totally relies on it. In today’s competitive environment, one needs to think outside the box, to get the cream of the crop. You need to spend hours and hours finding the best, what makes their business stand apart from the crowd. If you are a beginner and looking for some outstanding ways to design a beautiful website, here are the do’s and don’ts you need to follow precisely.

What To Do:

  • Design That Draw Business: A good design is the one that helps your visitors know, what it is all about and why they need to stay, surf and shop from it, so, it has to be beautiful, attractive and meaningful.
  • Make Navigation Easier: Another thing that you need to do while designing your website is making the site tour easy for the audience. Yes, when a visitor comes to your website for the very first time, so, it is easier for them to reach the page they want to without getting lost in your design.
  • Double Check All Links: Links complete the structure of your website and they have to be proper and direct to the right page, as they not only complete your website, but make it easier for the search engines to crawl your website and your audience to check out the other pages.
  • Take Content Seriously: Designing is incomplete without content, so, you should take it seriously to ensure the better ranking of your website. It’ll justify your actions to the audience and make it easier for them to understand you better.
  • Hire An Expert: If it is new to you and you have no idea, what exactly to do, hire a website designing company near you that lift up its rank and leaves a lasting impression.

What Not To Do:

  • Don’t Make User Wait: Customer is the king and making them wait for you, take them away to a better platform, thus, you should improve the speed of your website that has the ability to serve pleasant user-experience.
  • Don’t Use Lots Of Pop-Ups: Pop-ups are truly annoying and if they come more often, so, it may irritate the users and take them away from your website. If you want to use them, use them smartly, so, it doesn’t annoy any of your visitors.


Four Web Design Tips for Better Conversion

Your website’s design is a large factor when it comes to conversion. It doesn’t matter how amazing your online ads are, or how well managed your social media pages are. If your website is where all the transaction action is to take place, an ill-designed site means kissing conversion goodbye.

So how can you make sure your website is designed in the best possible way to ensure more conversions? Here are some tips.

1. Limit Navigational Choices

As counter-intuitive as it may initially appear, limiting choices is actually a better step to take, particularly when offering your customer with navigational menu options.

According to a study, when customers are presented with more choices, not only does this lengthen the decision-making time, but it lessens the chances of the user actually picking an option. What works better is presenting them with just enough options to provide variety or at least provide the necessary segmenting of more specific options.

Avoid overwhelming your website visitor with twenty or so specific options and put them into groups instead. Not only does it make your site less cluttered-looking, but the user will have an easier time deciding where to go as well.

2. Heed the Speed

One major factor that affects a user’s decision as to whether they’ll give your website a chance or not is its loading speed, so making sure it’s efficient is something you mustn’t overlook.

With a reported 7% deduction in conversion per every second of delay, you can see how vital a quick loading time is. Constantly testing your site’s loading time through different methods and tools, such as Google’s Page Speed Tools can help you prevent losing customers due to a slow site.

3. Simplicity is Key

Similar to providing a simpler array of choices in navigation, the website’s pages themselves would do good to be kept as simple as possible.

This doesn’t mean not adding certain touches to spice things up, but rather maintain a minimalist approach to how much information, images, and material you put into a single page.

If your site is more on what your products or services are about, especially, keeping things simple and clean makes it easier for the user to understand, and more importantly, makes sure they don’t get intimidated by a grand overload of images, videos, and text to process.

4. Learn from Experience

Different things work for different websites, and while some tips may work out (and should work out based on other websites’ experience), it’s not an automatic assurance for every site.

This is why investing in constant monitoring of your site’s performance is an essential part of your website’s development. If you find that somehow lots of material works for your site, then go ahead and apply that, or if you find that providing more choices gains more clicks, then go with that.

Switching things up every now and again and seeing how that works out and which improvements can boost conversions is also vital.

With all of that, it’s evident how maximizing your website’s design for better conversions isn’t a one-shot thing; it requires constant monitoring and updates, and more importantly, it requires a mindset that successful web design is an ongoing process, no matter how new or established your business website is.


Getting People to Reach Out Through Your Contact Page

You probably have a website contact page but you probably don’t think about it all that often. In fact, you might not give it a thought usually. However, it is the way in which people reach out to you so that you can establish a relationship together, which will serve you well over time.

A normal part of your website
Most websites have contact pages. Without one, the business (or person) would not have a way to allow the other person to contact him or her. It is a way in. It is probably safe to assume that most people don’t give their contact pages much thought after they have either built their websites or had someone build it for them.

Undoubtedly, there are a lot of other things (pertaining to your business) that you deal with on a regular basis and your contact page is not your number one priority. That is completely understandable. However, it is time to give it another look and to recognize that it serves an extremely important purpose for you and for your business.

Just like the rest of the elements on your website, your contact page deserves to be tweaked and considered on a regular basis. Stagnating content (no matter where it is on your website or as any part of your web presence) is just wrong. It serves no positive purpose and it is definitely something that you want to avoid. The fact is that your contact page is the bridge between you and the other person. It is important for you to understand that your success is driven by the relationships that you build.

Without your contact page, how is the other person going to reach out and interact with you once they are visiting your website (considering that they like what they are seeing)? Your contact page is not a luxury, it is a necessity.

If you are thinking in terms of your bottom line, it is the first step to eventually selling your product and/or service to the other person. The reality is that a person will never buy anything from you if he or she doesn’t trust you, find you credible, and consider you the best choice for whatever they are looking for. It is really that simple. Of course, in order to attract other people, your contact page should be attractive and appealing to them.

Making your call-to-action (CTA) interesting and compelling
Your CTA is a separate topic but it is the way that you get the other person to arrive at your contact page. People visit your contact page for a variety of good reasons. One of the major reasons is that they are looking for something on your website and can’t seem to find that information.

Another reason may be that they have a comment or a question regarding something that is written on your website. If you happen to be selling a product (or several products), they may want to reach out to you regarding whatever they have purchased. In any case, the most important thing is that the contact has been established. The next step is up to you. If you regard the other person as a potential client (at some point in the future), it will be worthwhile building a relationship with him or her.

Because of what an important role your contact page plays, it is well worth your while to make it as compelling and attractive as you possibly can. That means (among other things) that you will want to make sure that it is optimized. After all, you want as many qualified leads to use that page to contact you as possible.

Your contact page itself should not be too long and it should have a reasonable amount of fields (five or six is a reasonable number). You should be driven by the concept of less is more. Of course, on the other hand, you don’t want to cut it down to the point where it doesn’t have everything you need on that page. You should take a long, hard look at your contact page and figure out if there is anything extraneous. You want to make it lean and tight but effective, at the same time.

You need to build trust with your prospects
The fact is that if a person is visiting your website and stays there for any length of time, that person is interested enough to start. No matter what sort of communication occurs, it is valuable communication. The fact is that relationships are not built overnight. They take time to nurture and grow. Along with that, trust doesn’t happen immediately either.

It take time and lots of interactions before the other person trusts you and you trust the other person. It is just human nature. A large part of building that trust is your demonstrating clearly how you are going to use the information of the other person. You need to make the other person understand exactly why you need the information that you are requesting and why. Don’t ask for more information than you actually need. Also, keep your contact page simple and easy to navigate and to complete.

Another large part of trust in a relationship is your responsiveness. There is probably nothing more annoying for the other person than their communicating with you and getting no response (either ever or for a very long time). It is certainly not a good way to conduct business. The truth is that you want something from the other person and you certainly will not get it if you don’t hold up your end of the relationship.

Conclusion
When it comes to your contact page, it should be clear, concise, and to the point. Of course, it should also reflect your branding message in some way so that the person remembers what you have to offer. Of course, it goes without saying that you should test every field on that page to make sure that they all function. There is nothing more annoying that clicking on something only to discover that it goes nowhere. It isn’t as important for it to be aesthetically fancy. However, it should say what it needs to say in order for you to get the information that you need from the other person. The bells and whistles will not be what drives the other person to you. You want to make it a pleasant and seamless experience for the other person to reach out and touch you.

Michael Cohn is the founder and Chief Technology Officer (CTO) of CompuKol Communications. He has over 25 years of experience in IT and web technologies. Mr. Cohn spent a significant amount of time at a major telecommunications company, where his main focus was on initiating and leading synergy efforts across all business units by dramatically improving efficiency, online collaboration, and the company’s Intranet capabilities, which accelerated gains in business productivity. He also reduced company travel and travel costs by introducing and implementing various collaboration technologies.

His expertise includes business analysis; project management; management of global cross-matrix teams; systems engineering and analysis, architecture, prototyping and integration; technology evaluation and assessment; systems development; performance evaluation; and management of off-shore development.


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